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Loyalty initiative funding now available for local retailers

Stevenage Borough Council is investing £250,000 into customer loyalty schemes for independent retail, hospitality and personal service businesses across the town. The incentive is to provide offers to shoppers encouraging an increase of visits to the town and support the challenge of maintaining a vibrant high street and local shopping centres. Funding will be supported through the ‘Additional Restrictions Grant’ provided to local councils to support businesses impacted by the Covid-19 restrictions.

Eligible businesses will receive a grant of £1,000. This will be a one off grant and will be paid after the closing date, 20 February 2022. Eligible businesses must ensure the full £1,000 is used on a loyalty initiative of at least 10% discounts to customers (via offer redemptions) throughout March 2022. Offers will be promoted through the Loyal Free app free of charge; driving customers through your doors without any need to create promotional items yourself.

Councillor Lloyd Briscoe, Executive Member for Economy, Enterprise and Transport at Stevenage Borough Council, said: “This funding is a great opportunity for local businesses to create their own loyalty scheme, bringing shoppers back to the town’s high streets over and over again. Rewarding frequent custom is just one way we can drive more visitors to our brilliant shops, but also bring back the hustle and bustle of our town once again.

“If you are a small or medium sized business, please take a few minutes to read through the criteria and apply for this great incentive.”

Terms and conditions and how to apply for this funding can be found on the Stevenage Borough Council’s website:

All applicants will be notified of the outcome by email and payments for successful claims will be made as soon as possible after the closing date, but please be aware we may have many applications to assess which may cause delays.